Most exhibitors lose their leads in the first 48 hours. Enter your leads once and generate a complete 3-touch follow-up sequence for each — thank-you, value, and call-to-action — with tone that adapts to A/B/C priority. Bilingual output, mail-merge CSV, print-ready.
Why a 3-touch sequence beats one thank-you email
Buyers meet dozens of suppliers at a show. A single thank-you email is forgotten by dinner. Three touches over 7 days — each with a different job — turn a badge scan into a conversation: day 1 anchors the memory, day 3 proves value, day 7 starts the deal.
FAQ
How soon should I follow up after a trade show?
Within 48 hours — ideally the next business day. Response rates drop sharply after day 3.
What should the first follow-up email contain?
A thank-you, a specific reference to your booth conversation, and one piece of promised material. No hard sell.
How do I prioritize trade show leads?
Grade A/B/C at the booth while memory is fresh: A = budget + timeline, B = interest without timeline, C = information gathering. Match your follow-up intensity to the grade.